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Digital Fashion Communication (An (Inter)cultural Perspective)
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$84.00
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Product Details
Author:
Alice Noris, Lorenzo Cantoni
Format:
Paperback
Pages:
150
Publisher:
Brill (September 1, 2022)
Imprint:
Brill
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9789004520615
ISBN-10:
9004520619
Weight:
7.84oz
Dimensions:
6.1" x 9.25" x 0.35"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260202163322-20260203.xml
Folder:
TWO RIVERS
List Price:
$84.00
Country of Origin:
Netherlands
Series:
Brill Research Perspectives in Popular Culture
As low as:
$79.80
Publisher Identifier:
P-PER
Discount Code:
H
Pub Discount:
35
Overview
Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums.
Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises.
This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises.
This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
