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Dietrich Mateschitz: Wings for People and Ideas (Red Bull and Viktor Frankl's search for meaning)
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Product Details
Author:
Volker Viechtbauer
Format:
Hardcover
Pages:
220
Publisher:
Benevento (October 17, 2023)
Language:
English
Audience:
General/trade
ISBN-13:
9783967041293
ISBN-10:
3967041298
Dimensions:
5.75" x 8.25"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250917125540-20250918.xml
Folder:
TWO RIVERS
List Price:
$35.00
Country of Origin:
Slovakia
Case Pack:
26
As low as:
$30.10
Publisher Identifier:
P-PER
Discount Code:
C
Pub Discount:
60
Weight:
14.4oz
Imprint:
Benevento
Overview
From the outside, logotherapy and Red Bull seem to have little in common.
Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder’s philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.
