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Develop Your PR Skills
List Price:
$19.99
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Product Details
Author:
Neil Richardson, Lucy Laville
Format:
Paperback
Pages:
176
Publisher:
Kogan Page (June 29, 2010)
Language:
English
Audience:
College/higher education
ISBN-13:
9780749459703
ISBN-10:
0749459700
Weight:
9.44oz
Dimensions:
5.51" x 8.5" x 0.51"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260102163243-20260102.xml
Folder:
TWO RIVERS
List Price:
$19.99
Series:
Creating Success series
Case Pack:
20
As low as:
$15.39
Publisher Identifier:
P-PER
Discount Code:
A
Pub Discount:
65
Imprint:
Kogan Page
Overview
Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.
It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.
