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Designing Emotion (Methods and Strategies for Designer)

List Price: $55.99
SKU:
9783035623857
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25 unit(s)
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  • Product Details

    Author:
    Mareike Roth, Oliver Saiz
    Format:
    Hardcover
    Pages:
    240
    Publisher:
    Birkhäuser (September 30, 2022)
    Language:
    English
    Audience:
    Professional and scholarly
    ISBN-13:
    9783035623857
    ISBN-10:
    3035623856
    Weight:
    25.6oz
    Dimensions:
    8.66" x 6.69"
    File:
    TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260828163717-20260831.xml
    Folder:
    TWO RIVERS
    List Price:
    $55.99
    Country of Origin:
    Germany
    As low as:
    $48.15
    Publisher Identifier:
    P-PER
    Discount Code:
    C
    Pub Discount:
    60
    Imprint:
    Birkhäuser
  • Overview

    How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate?

    The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material.

    In addition to case studies and interviews, this edition offers insights into the design practice of successful companies.

    • Provides professional design instruments for influencing emotions
    • Includes a folding poster for the use of “emotion grid”
    • With illustrative product analyses