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Deconstructing Public Relations (Public Relations Criticism) - 9780805837490
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Product Details
Author:
Thomas J. Mickey
Format:
Paperback
Pages:
176
Publisher:
Taylor & Francis (October 1, 2002)
Language:
English
ISBN-13:
9780805837490
ISBN-10:
0805837493
Weight:
11.75oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260515045052217-20260515.xml
Folder:
TAYLORFRANCIS
List Price:
$55.99
Series:
Routledge Communication Series
Case Pack:
64
As low as:
$53.19
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument.
Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective "science," allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge.
Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.
Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective "science," allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge.
Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.
