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Data Mining for Design and Marketing
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$107.99
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Product Details
Author:
Yukio Ohsawa, Katsutoshi Yada
Format:
Paperback
Pages:
336
Publisher:
CRC Press (June 7, 2017)
Imprint:
Chapman and Hall/CRC
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781138113473
Weight:
97.375oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_261024042415025-20261024.xml
Folder:
TAYLORFRANCIS
List Price:
$107.99
Country of Origin:
United States
Pub Discount:
30
Series:
Chapman & Hall/CRC Data Mining and Knowledge Discovery Series
Case Pack:
10
As low as:
$102.59
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. The book also explores visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, personalized e-commerce support tools, and more.
