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Data Mining and Market Intelligence for Optimal Marketing Returns
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Product Details
Author:
Susan Chiu, Domingo Tavella
Format:
Hardcover
Pages:
294
Publisher:
Taylor & Francis (May 22, 2008)
Language:
English
ISBN-13:
9780750682343
Weight:
18.5oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260403050946149-20260403.xml
Folder:
TAYLORFRANCIS
List Price:
$99.99
Case Pack:
24
As low as:
$94.99
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.
