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Data-Driven Public Relations Research (21st Century Practices and Applications)
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$233.99
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Product Details
Author:
Jim Eggensperger, Natalie Redcross
Format:
Hardcover
Pages:
212
Publisher:
Taylor & Francis (August 22, 2018)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781138717060
Weight:
19.5oz
Dimensions:
7.375" x 9.25"
File:
TAYLORFRANCIS-TayFran_261015043924407-20261015.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
1
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Data-Driven Public Relations presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns. Using Excel, the book enables readers to export lessons from the classroom to the office, where use of statistical packages is rare and can give PR practitioners the advantage over competitors.
