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Customer Relationship Management

List Price: $24.00
SKU:
9780071379540
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25 unit(s)
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  • Product Details

    Author:
    Kristin L. Anderson, Carol J. Kerr
    Format:
    Paperback
    Publisher:
    McGraw Hill LLC (October 9, 2001)
    Audience:
    Professional and scholarly
    ISBN-13:
    9780071379540
    ISBN-10:
    0071379541
    Weight:
    8.8oz
    Dimensions:
    5.9" x 8.9" x 0.5"
    Case Pack:
    30
    File:
    McGrawHill-MH_ONIX_V30_US_onix30_all(26_05_26)-20260526.xml
    Folder:
    McGrawHill
    As low as:
    $18.48
    List Price:
    $24.00
    Publisher Identifier:
    P-MCGRAW
    Discount Code:
    A
    Pages:
    176
    Pub Discount:
    65
    Imprint:
    McGraw Hill
  • Overview

    This reader-friendly series is must read for all levels of managers

    All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.

    As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.