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Customer Relationship Management in the Digital Age
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$80.99
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Product Details
Author:
G. Shainesh, Jagdish N. Sheth, Varsha Jain
Format:
Paperback
Pages:
246
Publisher:
Taylor & Francis (June 12, 2025)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032844565
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260107055151746-20260107.xml
Folder:
TAYLORFRANCIS
List Price:
$80.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$76.94
Publisher Identifier:
P-CRC
Discount Code:
H
Imprint:
Routledge
Weight:
16.25oz
Overview
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.
