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Customer Relationship Management (A Global Perspective)
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$52.99
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Product Details
Author:
Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Format:
Paperback
Pages:
214
Publisher:
Taylor & Francis (June 24, 2024)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781032838021
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260717045626524-20260717.xml
Folder:
TAYLORFRANCIS
List Price:
$52.99
Country of Origin:
United States
As low as:
$50.34
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Weight:
12oz
Case Pack:
32
Imprint:
Routledge
Overview
Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen
