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Customer Relationship Management - 9781632401311
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Product Details
Author:
Edward Pepper
Format:
Hardcover
Pages:
158
Publisher:
CLANRYE INTERNATIONAL (March 28, 2015)
Language:
English
ISBN-13:
9781632401311
ISBN-10:
1632401312
Dimensions:
5.98" x 9.02"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250917125235-20250918.xml
Folder:
TWO RIVERS
List Price:
$94.95
Case Pack:
38
As low as:
$82.61
Publisher Identifier:
P-PER
Discount Code:
F
Pub Discount:
45
Weight:
13.44oz
Imprint:
CLANRYE INTERNATIONAL
Overview
Customer relationship management (CRM) techniques have become more and more significant globally due to changes in expectations from customers as well as changes in the personality of markets. This book puts forward a conceptualization that attempts to not only outline CRM's domain but also to resolve the different perspectives found in educational and popular literature. The book presents assessable data - containing examples which show how the theory is applied with great success via a variety of real-life examples. This book includes inventive proven methods and will benefit anyone dealing with customers, whether directly or indirectly.
