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Customer Relationship Management (Concepts, Applications and Technologies)
List Price:
$400.00
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Product Details
Author:
Daniel D. Prior, Francis Buttle, Stan Maklan
Format:
Hardcover
Pages:
372
Publisher:
Taylor & Francis (January 23, 2024)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781032280608
Weight:
34.625oz
Dimensions:
7.4375" x 9.6875"
File:
TAYLORFRANCIS-TayFran_261015043608131-20261015.xml
Folder:
TAYLORFRANCIS
List Price:
$400.00
Country of Origin:
United States
Pub Discount:
30
Case Pack:
1
As low as:
$380.00
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
