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Custom Nation (Why Customization Is the Future of Business and How to Profit From It)

List Price: $16.95
SKU:
9781937856106
Quantity:
  • Availability: Confirm prior to ordering
  • Branding: minimum 50 pieces (add’l costs below)
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Overview

Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits.

In Custom Nation, learn:
• Why customization is key to today's businesses and what does and doesn't work
• How to incorporate customization in new and established businesses to make your products stand out and sell
• What strategies work for the most successful and profitable custom brands

Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.

Branding Options (v), Availability & Lead Times

  • 1-Color Imprint: $2.00 ea.
  • Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.50 ea. (full-color printed)
  • Set-Up Charge: $45 per decoration
FULL DETAILS
  • Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
  • Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
  • Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
  • Product Details

    Author:
    Anthony Flynn, Emily Flynn Vencat
    Format:
    Paperback
    Pages:
    224
    Publisher:
    BenBella Books (November 15, 2012)
    Language:
    English
    ISBN-13:
    9781937856106
    ISBN-10:
    1937856100
    Weight:
    11.8oz
    Dimensions:
    5.56" x 8.25" x 0.71"
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20210808T165221_9493480-20210808.xml
    Folder:
    RandomHouse
    List Price:
    $16.95
    Case Pack:
    30
    As low as:
    $13.05
    Publisher Identifier:
    P-RH
    Discount Code:
    A
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