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Crystallizing Public Opinion
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Product Details
Author:
Edward Bernays, Stuart Ewen
Format:
Paperback
Pages:
216
Publisher:
Ig Publishing (August 16, 2011)
Language:
English
Audience:
General/trade
ISBN-13:
9781935439264
ISBN-10:
193543926X
Weight:
6.4oz
Dimensions:
5" x 7.5"
File:
PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20260114172118-20260114.xml
Folder:
PGW
List Price:
$15.95
Case Pack:
36
As low as:
$13.72
Publisher Identifier:
P-PER
Discount Code:
C
Pub Discount:
60
Imprint:
Ig Publishing
Country of Origin:
United States
Overview
A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."
The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."
The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
