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Crystallizing Public Opinion - 9798880903573
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Product Details
Author:
L. Bernays, Edward
Format:
Hardcover
Pages:
126
Publisher:
Start Publishing PD (April 23, 2024)
Imprint:
Start Publishing PD
Language:
English
Audience:
General/trade
ISBN-13:
9798880903573
Weight:
18oz
Dimensions:
6" x 9"
File:
Eloquence-SimonSchuster_03232026_P9866138_onix30-20260322.xml
Folder:
Eloquence
List Price:
$14.99
Pub Discount:
65
As low as:
$11.54
Publisher Identifier:
P-SS
Discount Code:
A
Overview
In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced changed stirred by impulses from below. The danger which this development contains for a progressive ennobling of human society and a progressive heightening of human culture is apparent. The duty of the higher strata of society-the cultivated the learned the expert the intellectual-is therefore clear.
They must inject moral and spiritual motives into public opinion. Public opinion must become public conscience.
They must inject moral and spiritual motives into public opinion. Public opinion must become public conscience.
