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Crystallizing Public Opinion - 9780486836584
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$12.95
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Product Details
Author:
Edward Bernays
Format:
Paperback
Pages:
144
Publisher:
Dover Publications (October 16, 2019)
Language:
English
ISBN-13:
9780486836584
ISBN-10:
0486836584
Weight:
5.44oz
Dimensions:
5" x 8"
Case Pack:
54
File:
Dover-Dover_06012026_P10157433_onix30_Complete-20260601.xml
Folder:
Dover
List Price:
$12.95
As low as:
$12.30
Publisher Identifier:
P-DOVER
Discount Code:
D
Audience:
General/trade
Pub Discount:
65
Imprint:
Dover Publications
Overview
Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.
