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Creativity at Work (Developing the Right Practices to Make Innovation Happen)

List Price: $29.95
SKU:
9780787957254
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Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Jeff DeGraff, Katherine A. Lawrence
    Series:
    J-B-UMBS Series
    Format:
    Hardcover
    Pages:
    240
    Publisher:
    Wiley (August 14, 2002)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9780787957254
    Weight:
    16.48oz
    Case Pack:
    22
    File:
    Wiley-wileyUS_2_1_20260715-20260715.xml
    Folder:
    Wiley
    List Price:
    $29.95
    As low as:
    $28.45
    Publisher Identifier:
    P-WIL
    Discount Code:
    D
    Dimensions:
    6.3" x 9.3" x 0.82"
    Country of Origin:
    United States
    Pub Discount:
    50
    Imprint:
    Jossey-Bass
  • Overview

    Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:
    * Understand the creative preferences of organizations, departments, work groups, and individuals
    * Identify and compare the different creativity profiles that describe specific purposes, practices, and people
    * Produce the desired results by developing the right practices
    * Blend creativity practices to meet the complex needs that characterize most work situations
    o Develop required creative abilities in a team and in oneself