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Creative Direction in a Digital World (A Guide to Being a Modern Creative Director)
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$66.99
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Product Details
Author:
Adam Harrell
Format:
Paperback
Pages:
136
Publisher:
CRC Press (September 1, 2016)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781138847514
Weight:
5oz
Dimensions:
7" x 10"
File:
TAYLORFRANCIS-TayFran_260405043614355-20260405.xml
Folder:
TAYLORFRANCIS
List Price:
$66.99
Country of Origin:
United States
Case Pack:
36
As low as:
$63.64
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Imprint:
CRC Press
Overview
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.
Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.
- Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
- Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
- Develop the skills needed to communicate your ideas to a skeptical client.
- Learn how to more effectively manage your creative team.
- And most importantly craft digital experiences that get results.
