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Creating Superfans (How To Turn Your Customers Into Lifelong Advocates)

List Price: $27.00
SKU:
9781774580783
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Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Brittany Hodak
    Format:
    Hardcover
    Pages:
    296
    Publisher:
    Page Two Books, Inc. (January 10, 2023)
    Language:
    English
    ISBN-13:
    9781774580783
    ISBN-10:
    1774580780
    Dimensions:
    6.3" x 8.25" x 0.9"
    File:
    Macmillan Trade-Macmillan_Print_US_Trade_20260316161400-20260317.xml
    Folder:
    Macmillan Trade
    List Price:
    $27.00
    As low as:
    $20.79
    Publisher Identifier:
    P-STM
    Discount Code:
    A
    Audience:
    General/trade
    Weight:
    19.52oz
    Case Pack:
    24
    QuickShip:
    Yes
    Pub Discount:
    65
    Imprint:
    Page Two
  • Overview

    Superfans aren’t just for pop stars and NBA teams.

    What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again…and told their friends to do the same?

    In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

    Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.

    Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining – and keeping – customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.

    Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives entire team a shared playbook for tapping into the unmatched power of superfandom.