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Creating and Dominating New Markets
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$27.95
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Product Details
Author:
Peter MEYER
Format:
Paperback
Pages:
256
Publisher:
AMACOM (November 5, 2006)
Language:
English
ISBN-13:
9780814474587
ISBN-10:
0814474586
Case Pack:
1
File:
HarperChristian-Nelson0620-20260620.xml
Folder:
HarperChristian
As low as:
$21.52
Weight:
9.6oz
Dimensions:
6" x 9" x 0.71"
List Price:
$27.95
Page Edges:
Non-Gilded
Words of Christ:
Black Letter
Publisher Identifier:
P-TNELSON
Discount Code:
A
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
AMACOM
Overview
"Many executives and managers want to create and then dominate new markets. The rewards include unmatched brand awareness, the luxurious financial position of having no competition, and the exhilaration of building something completely new. Creating and Dominating New Markets shows managers, executives, and business owners how to emulate the remarkable success of savvy market creators such as Microsoft, FedEx, and AOL. The book delivers specific success strategies on how to: * Identify the right market to create * Use common denominators for success * Avoid common and costly pitfalls that can easily derail efforts * Find funding to support a new market * Make the best use of time, money, people, and technology. Packed with instructive examples and entertaining stories, the book teaches readers new skills -- or helps them re-tool old skills -- for jumping ahead of the competition and building an exciting, profitable venture."
