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Creating a Business
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$72.99
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Product Details
Author:
Jenny van Sten-van't Hoff
Format:
Paperback
Pages:
156
Publisher:
Taylor & Francis (May 1, 2009)
Language:
English
ISBN-13:
9789001765002
Weight:
10.25oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260519045159724-20260519.xml
Folder:
TAYLORFRANCIS
List Price:
$72.99
Series:
Routledge-Noordhoff International Editions
Case Pack:
24
As low as:
$69.34
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.
The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.
Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.
