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Cracking the Quebec Code (The 7 keys to understanding Quebecers)

List Price: $19.95
SKU:
9781988002361
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  • Product Details

    Author:
    Jean-Marc Léger, Jacques Nantel, Pierre Duhamel
    Format:
    Paperback
    Pages:
    192
    Publisher:
    Juniper Publishing (September 27, 2016)
    Language:
    English
    ISBN-13:
    9781988002361
    ISBN-10:
    1988002362
    Weight:
    18.8oz
    Dimensions:
    6" x 9" x 0.6"
    Case Pack:
    24
    File:
    Eloquence-SimonSchuster_06032026_P10163223_onix30_Complete-20260603.xml
    Folder:
    Eloquence
    List Price:
    $19.95
    As low as:
    $17.96
    Publisher Identifier:
    P-SS
    Discount Code:
    G
    Audience:
    General/trade
    Pub Discount:
    50T
    Imprint:
    Juniper Publishing
  • Overview

    The key to opening the hearts, minds and wallets of Quebecers

    Most Quebecers come from a French culture, live in an English society and have an American lifestyle.  Who are Quebecers exactly? What do they want? What are their aspirations?
    This book paints a surprising, sometimes unsettling, and consistently uncompromising portrait of the Quebec personality. During the last 30 years, the Leger survey firm has collected the most intimate secrets, deepest fears and greatest hopes of Quebecers and Canadians, in order to redefine what constitutes the Quebec difference.  Using a scientific approach, this book unveils the seven character traits that make Quebecers unique – not better or worse, but different.