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Country-of-Origin Effect in International Business (Strategic and Consumer Perspectives)
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$56.99
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Product Details
Author:
Anna Grudecka, Marzanna K. Witek-Hajduk
Format:
Paperback
Pages:
282
Publisher:
Taylor & Francis,Multiple Funders (January 30, 2025)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032537900
Weight:
18.375oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260109060648773-20260109.xml
Folder:
TAYLORFRANCIS
List Price:
$56.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Studies in Marketing
Case Pack:
1
As low as:
$54.14
Publisher Identifier:
P-CRC
Discount Code:
H
Imprint:
Routledge
Overview
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
