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Corporate Social Responsibility, Sustainability and Public Relations (Negotiating Multiple Complex Challenges)
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$76.99
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Product Details
Author:
Donnalyn Pompper
Format:
Paperback
Pages:
214
Publisher:
Taylor & Francis (April 13, 2017)
Language:
English
ISBN-13:
9781138743502
Weight:
14.125oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260825151505541-20260825.xml
Folder:
TAYLORFRANCIS
List Price:
$76.99
Series:
Routledge New Directions in PR & Communication Research
Case Pack:
1
As low as:
$73.14
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members.
