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Corporate Public Relations (A New Historical Perspective)
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Product Details
Author:
Marvin N. Olasky
Format:
Paperback
Pages:
190
Publisher:
Taylor & Francis (February 12, 2011)
Language:
English
ISBN-13:
9780415515498
Weight:
12.375oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260414043728988-20260414.xml
Folder:
TAYLORFRANCIS
List Price:
$68.99
Series:
Routledge Communication Series
Case Pack:
55
As low as:
$65.54
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
