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Corporate Planning (A Practical Guide)
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$48.99
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Product Details
Author:
John Argenti
Format:
Paperback
Pages:
272
Publisher:
Taylor & Francis (October 29, 2019)
Language:
English
ISBN-13:
9781138564138
Weight:
17.75oz
Dimensions:
5.4375" x 8.5"
File:
TAYLORFRANCIS-TayFran_260331043202538-20260331.xml
Folder:
TAYLORFRANCIS
List Price:
$48.99
Series:
Routledge Library Editions: Management
Case Pack:
1
As low as:
$46.54
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Originally published in 1968. Corporate planning is now an established part of management thinking. John Argenti had a large part to play in introducing the technique to British management. His book shows how the manager can apply corporate planning in his own company with a very clear idea of why he is introducing it, what to expect from it, how to start, and what to avoid. This title will be of interest to students of business studies and management.
