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Corporate Culture and Globalization (Ideology and Identity in a Global Fashion Retailer)
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$56.99
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Product Details
Author:
Yi Zhu
Format:
Paperback
Pages:
176
Publisher:
Taylor & Francis (October 9, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032304441
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260109060648773-20260109.xml
Folder:
TAYLORFRANCIS
List Price:
$56.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Advances in Management and Business Studies
As low as:
$54.14
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
10oz
Case Pack:
1
Imprint:
Routledge
Overview
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.
