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Corporate Branding in Logistics and Transportation (Recent Developments and Emerging Issues)
List Price:
$61.99
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Branding Options (v), Availability & Lead Times
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- Set-Up Charge: $45 per decoration
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Product Details
Author:
Nor Aida Abdul Rahman, T.C. Melewar, Pantea Foroudi, Suraksha Gupta
Format:
Paperback
Pages:
220
Publisher:
Taylor & Francis (July 30, 2025)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781032412238
Weight:
12.75oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260317052907818-20260317.xml
Folder:
TAYLORFRANCIS
List Price:
$61.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Studies in Marketing
Case Pack:
1
As low as:
$58.89
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
