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Copywriting (Successful Writing for Design, Advertising and Marketing)
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$24.99
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Product Details
Author:
Mark Shaw
Format:
Paperback
Pages:
240
Publisher:
Laurence King Publishing (October 31, 2012)
Language:
English
ISBN-13:
9781780670003
ISBN-10:
1780670001
Weight:
22.4oz
Dimensions:
7" x 9.75" x 0.75"
Case Pack:
24
File:
hbgusa-hbgusa_Chronicle_onix30_P10283055_07022026_Complete-20260702.xml
Folder:
hbgusa
List Price:
$24.99
As low as:
$19.24
Publisher Identifier:
P-CHRONICLE
Discount Code:
A
Audience:
General/trade
Country of Origin:
China
Pub Discount:
65
Imprint:
Laurence King Publishing
Overview
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
