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Copywriting Strategies (A No-Nonsense Guide to Writing Persuasive Copy for Your Business)

List Price: $11.99
SKU:
9781638079477
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25 unit(s)
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  • Product Details

    Author:
    Nicki Krawczyk
    Format:
    Paperback
    Pages:
    158
    Publisher:
    Callisto Publishing (January 18, 2022)
    Language:
    English
    ISBN-13:
    9781638079477
    ISBN-10:
    1638079471
    Dimensions:
    5.5" x 8.5" x 0.38"
    File:
    SourceBooks-sourcebooks_09_03_2025-20250903.xml
    Folder:
    SourceBooks
    List Price:
    $11.99
    Case Pack:
    38
    As low as:
    $9.23
    Publisher Identifier:
    P-SOURCEBK
    Discount Code:
    A
    Audience:
    General/trade
    Pub Discount:
    65
    Imprint:
    Callisto
    Weight:
    9.44oz
  • Overview

    Master the strategies for successful copywriting

    Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience.

    What sets this copywriter’s handbook apart from other copywriting books:
    • Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age.
    • Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you’ve learned.
    • But wait, there’s more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more.


    Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter’s guide.