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Contemporary Issues in Digital Marketing
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Product Details
Author:
Outi Niininen
Format:
Paperback
Pages:
198
Publisher:
Taylor & Francis,Jyväskylä University School of Business and Economics (JSBE) (November 30, 2021)
Language:
English
ISBN-13:
9780367555351
Weight:
18.375oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260114060327625-20260114.xml
Folder:
TAYLORFRANCIS
List Price:
$67.99
Case Pack:
10
As low as:
$64.59
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:
- Big Data, Artificial Intelligence and Analytics in Digital Marketing
- Emerging technologies and how they can enhance User Experience
- How ‘digital’ is changing servicescapes
- Issues surrounding ethics and privacy
- Current and future issues surrounding Social Media
- Key considerations for the future of Digital Marketing
- Case studies and examples from real-life organisations
Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.
