- Home
- Business & Economics
- Marketing
- Contagioso: Cómo conseguir que tus productos e ideas tengan éxito / Contagious: Why Things Catch On (Spanish Edition)
Contagioso: Cómo conseguir que tus productos e ideas tengan éxito / Contagious: Why Things Catch On (Spanish Edition)
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Overview
¿Qué hace que algo se convierta en viral? Las pulseras amarillas de Livestrong, la dieta Dukan, la canción del Gangnam Style o el cristo de Borja son ejemplos de productos, ideas o conductas que se difunden entre la población hasta convertirse en verdaderas epidemias sociales. Empiezan atacando a un pequeño grupo de individuos u organizaciones y se extienden rápidamente como si de un virus se tratase.
¿A qué se debe? ¿Qué podemos hacer para que esto ocurra con nuestros productos o ideas? Jonah Berger nos lo explica, con todo lujo de detalles y ejemplos, en este libro.
ENGLISH DESCRIPTION
What makes something go viral? Livestrong's yellow wristbands, the Dukan diet, the song Gangnam Style, or the Borja crucifix are examples of products, ideas, or behaviors that spread through the population until they become true social epidemics. They begin by affecting a small group of individuals or organizations and then spread rapidly as if they were a virus.
Why does this happen? What can we do to make this occur with our products or ideas? Jonah Berger explains it all, with abundant detail and examples, in this book.
