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Consumerology (The Truth about Consumers and the Psychology of Shopping)
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$19.95
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Product Details
Author:
Philip Graves
Format:
Paperback
Pages:
228
Publisher:
Quercus (January 24, 2013)
Language:
English
ISBN-13:
9781857885767
ISBN-10:
1857885767
Weight:
8.48oz
Dimensions:
5.3" x 8.5" x 0.875"
Case Pack:
40
File:
hbgusa-hbgusa_onix30_P7473605_06272024_Complete-20240627.xml
Folder:
hbgusa
As low as:
$15.36
List Price:
$19.95
Publisher Identifier:
P-HACH
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Overview
Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
