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Consumer Decision-Making, Analytics and AI
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$233.99
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Product Details
Author:
Andrew Smith, Evgeniya Lukinova, John Harvey, Gavin Smith, Roberto Mansilla, James Goulding, Georgiana Nica-Avram
Format:
Hardcover
Pages:
160
Publisher:
Taylor & Francis (June 27, 2025)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781032830445
Weight:
16.25oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_261006043558002-20261006.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Studies in Marketing
Case Pack:
1
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
