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Consumer Behaviour (RLE Consumer Behaviour) (A Practical Guide)
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$189.99
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Product Details
Author:
Gordon R. Foxall
Format:
Hardcover
Pages:
210
Publisher:
Taylor & Francis (November 26, 2014)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781138832367
Weight:
12.875oz
Dimensions:
5.4375" x 8.5"
File:
TAYLORFRANCIS-TayFran_261023043524416-20261023.xml
Folder:
TAYLORFRANCIS
List Price:
$189.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Library Editions: Consumer Behaviour
Case Pack:
60
As low as:
$180.49
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
