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Constructing the Persuasive Portfolio (The Only Primer You'll Ever Need)

List Price: $70.99
SKU:
9781138860971
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25 unit(s)
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  • Product Details

    Author:
    Margaret Fletcher
    Format:
    Paperback
    Pages:
    260
    Publisher:
    Taylor & Francis (September 8, 2016)
    Language:
    English
    ISBN-13:
    9781138860971
    Weight:
    22.625oz
    Dimensions:
    7.4375" x 9.6875"
    File:
    TAYLORFRANCIS-TayFran_260825144932662-20260825.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $70.99
    Case Pack:
    24
    As low as:
    $67.44
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Audience:
    College/higher education
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
  • Overview

    Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout.

    You will learn how to:
    -Identify your readership
    -Collect, document, and catalog your work
    -Organize your portfolio
    -Visually structure your portfolio
    -Design your layout
    -Manage both printed and digital portfolio formats

    As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!