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Complexity Avalanche (Overcoming the Threat to Technology Adoption)
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Product Details
Author:
J.B. Wood
Format:
Hardcover
Publisher:
Point B Inc (October 19, 2009)
ISBN-13:
9780984213009
Weight:
12oz
File:
BTPS-Lakeside_03172026-20260317.xml
Folder:
BTPS
As low as:
$19.21
Publisher Identifier:
P-BTPS
Discount Code:
A
List Price:
$24.95
Language:
English
Audience:
General/trade
ISBN-10:
0984213007
Pub Discount:
65
Imprint:
Point B Inc
Overview
Most customers struggle to keep up, and usually settle for far less value than they could (and should) get from their purchases. A new business model for the tech industry is needed
”one that requires radically different thinking about the future of services, sales, R&D priorities, and how companies create shareholder value. This new way of doing business views the use of the product as the beginning of a journey with a customer, not the end. The growing consumption gap caused by the avalanche of complexity that these companies have unleashed on their customers is undermining feature-based differentiation as a competitive advantage. Results-based differentiation”actually measured by customers”may be the next Big Thing in tech. Complexity Avalanche offers technology companies a roadmap for moving to this next level of services. This is not a book strictly for service executives, but for every executive whose company builds, sells, or supports technology.
