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Competitive Marketing (RLE Marketing) (A Strategic Approach)
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$68.99
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Product Details
Author:
John O'Shaughnessy
Format:
Paperback
Pages:
770
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
ISBN-13:
9781138971387
Weight:
16oz
Dimensions:
7.4375" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260718044107239-20260718.xml
Folder:
TAYLORFRANCIS
List Price:
$68.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$65.54
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
