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Product Details
Author:
Everett M. Rogers
Format:
Paperback
Pages:
288
Publisher:
Free Press (June 11, 1986)
Language:
English
Audience:
General/trade
ISBN-13:
9780029271209
ISBN-10:
0029271207
Weight:
12.43oz
Dimensions:
6" x 9" x 0.8"
File:
Eloquence-SimonSchuster_04022026_P9912986_onix30_Complete-20260402.xml
Folder:
Eloquence
List Price:
$17.25
Pub Discount:
50
Case Pack:
22
As low as:
$15.53
Publisher Identifier:
P-SS
Discount Code:
G
Imprint:
Free Press
Overview
The Series in Communication Technology and Society is an integrated series centering on the social aspects of communication technology. Written by outstanding communications specialists, it is designed to provide a much-needed interdisciplinary approach to the study of this rapidly changing field.
The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology and Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange.
CONTENTS
The Changing Nature of Human Communication
What Are the New Communication Technologies?
History of Communication Science
Adoption and Implementation of Communication Technologies
Social Impacts of Communication Technologies
New Theory
New Research Methods
Applications of the New Communication Technologies
The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology and Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange.
CONTENTS
The Changing Nature of Human Communication
What Are the New Communication Technologies?
History of Communication Science
Adoption and Implementation of Communication Technologies
Social Impacts of Communication Technologies
New Theory
New Research Methods
Applications of the New Communication Technologies
