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Communication-based Assessment for Bank Operations
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Product Details
Author:
Paul Mitchell, Karla Chaman
Format:
Paperback
Pages:
56
Publisher:
The World Bank (July 30, 2007)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9780821371657
ISBN-10:
0821371657
Dimensions:
7" x 10" x 0.3"
File:
Eloquence-IPG_03192026_P9854863_onix30_Complete-20260319.xml
Folder:
Eloquence
List Price:
$15.00
Series:
World Bank Working Papers
As low as:
$14.25
Publisher Identifier:
P-IPG
Discount Code:
H
Weight:
30.56oz
Pub Discount:
32
Imprint:
World Bank Publications
Overview
All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral 'two-way' process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm) fo the World Bank's External Affairs Vice-Presidency and its clients to improve development outcomes based on a Communication-based Assessment (CBA) approach.
