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CIM Coursebook Marketing Fundamentals 07/08
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$49.99
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Product Details
Author:
Frank Withey
Format:
Paperback
Pages:
404
Publisher:
Taylor & Francis (June 26, 2007)
Language:
English
ISBN-13:
9780750685467
Dimensions:
8.25" x 11.6875"
File:
TAYLORFRANCIS-TayFran_260801043204698-20260801.xml
Folder:
TAYLORFRANCIS
List Price:
$49.99
As low as:
$47.49
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Weight:
16oz
Case Pack:
1
Overview
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
