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CIM Coursebook 06/07 Marketing Fundamentals
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Product Details
Author:
Frank Withey, Geoff Lancaster
Format:
Hardcover
Pages:
394
Publisher:
Taylor & Francis (July 4, 2017)
Language:
English
ISBN-13:
9781138441200
Weight:
31.5oz
Dimensions:
8.25" x 11.6875"
File:
TAYLORFRANCIS-TayFran_260403050946149-20260403.xml
Folder:
TAYLORFRANCIS
List Price:
$77.99
Case Pack:
1
As low as:
$74.09
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Elsevier/Butterworth-Heinemann‘s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings
