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Causal Inference in Marketing: A Practical Toolkit for Panel Data (Foundations, Core Panel Designs, and Spillovers, Volume 1)

List Price: $68.99
SKU:
9781041386261
Quantity:
Minimum Purchase
25 unit(s)
Expected release date is Nov 18th 2026
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  • Product Details

    Author:
    Charles Shaw
    Format:
    Paperback
    Pages:
    536
    Publisher:
    CRC Press (November 18, 2026)
    Imprint:
    Chapman and Hall/CRC
    Release Date:
    November 18, 2026
    Language:
    English
    Audience:
    Professional and scholarly
    ISBN-13:
    9781041386261
    Weight:
    16oz
    Dimensions:
    7" x 10"
    File:
    TAYLORFRANCIS-TayFran_260602042642569-20260602.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $68.99
    Country of Origin:
    United States
    Pub Discount:
    30
    As low as:
    $65.54
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
  • Overview

    Volume 1 of Causal Inference in Marketing: A Practical Toolkit for Panel Data develops the foundations and core panel designs needed to turn messy data structures into credible causal evidence and translates it into the language of marketing measurement: incrementality, attribution, budget allocation, and decision-relevant reporting.