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Business Writing
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Product Details
Overview
Contents
Preface: The dangers of poor writing and the opportunities of good
1. Introduction: Good writing is the business equivalent of an open goal
2. Getting it down right
3. Making language work for you
4. Making it persuasive
5. Horses for courses: linking style to method
6. The brief, the very brief and the ubiquitous email
7. At length: reports and proposals
Postscript








