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Business to Business Marketing Management (A Global Perspective) - 9781003863137
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$84.99
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Product Details
Author:
Alan Zimmerman, Jim Blythe, Nektarios Tzempelikos
Format:
Paperback
Pages:
558
Publisher:
Taylor & Francis (March 17, 2026)
Imprint:
Routledge
Release Date:
March 17, 2026
Language:
English
Audience:
College/higher education
ISBN-13:
9781003863137
Weight:
36.375oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260307052243970-20260307.xml
Folder:
TAYLORFRANCIS
List Price:
$84.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
1
As low as:
$80.74
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Leveraging its distinctive global perspective on the B2B marketing environment, the 5th edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.
Comprehensive and readable, it is ideal for advanced undergraduate and postgraduate students.
