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Business to Brand (Moving from Transaction to Transformation)

List Price: $24.99
SKU:
9781743799710
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Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Fiona Killackey
    Format:
    Paperback
    Pages:
    256
    Publisher:
    Hardie Grant (October 22, 2024)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781743799710
    ISBN-10:
    1743799713
    Dimensions:
    6.55" x 8.5"
    File:
    hbgusa-hbgusa_Chronicle_onix30_P10283055_07022026_Complete-20260702.xml
    Folder:
    hbgusa
    List Price:
    $24.99
    As low as:
    $19.24
    Publisher Identifier:
    P-CHRONICLE
    Discount Code:
    B
    Pub Discount:
    65
    Weight:
    22.72oz
    Case Pack:
    16
    Imprint:
    Hardie Grant Books
    Country of Origin:
    China
  • Overview

    Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand — not just a business.

    In this practical guidebusiness coach, award-winning author, podcaster and educator, Fiona Killackey shows you how to transform your business into a brand you can be proud of. Whether you are just starting out or decades into your business journey, you will learn the essential ingredients for moving your audience from simply transacting with your business to being transformed by your brand.

    From product development to positioning, visual identity to values, team building to tone of voice, you’ll have a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energized and excited about your future.