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Business: The Key Concepts - 9780415253246

List Price: $45.99
SKU:
9780415253246
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  • Product Details

    Author:
    Mark Vernon
    Format:
    Paperback
    Pages:
    272
    Publisher:
    Taylor & Francis (October 4, 2001)
    Language:
    English
    ISBN-13:
    9780415253246
    ISBN-10:
    0415253241
    Weight:
    17.75oz
    Dimensions:
    5.4375" x 8.5"
    File:
    TAYLORFRANCIS-TayFran_260825152120604-20260825.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $45.99
    Series:
    Routledge Key Guides
    Case Pack:
    25
    As low as:
    $43.69
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Audience:
    General/trade
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
  • Overview

    Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

    Business: The Key Concepts:

    * is detailed yet approachable
    * considers new developments in business, notably eBusiness and contemporary business ethics
    * covers established subjects, taking an international and strategic perspective that balances theory and practice
    * suggests specific further reading for many concepts and also includes an extensive bibliography.

    Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.