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Building Iconic Brands (The Ultimate Guide to Developing Brands That Transform Markets and Inspire Communities)
List Price:
$60.99
| Expected release date is Dec 28th 2026 |
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Product Details
Author:
AnneMarie Dorland
Format:
Paperback
Pages:
244
Publisher:
Taylor & Francis (December 28, 2026)
Imprint:
Routledge
Release Date:
December 28, 2026
Language:
English
Audience:
College/higher education
ISBN-13:
9781041113874
Weight:
16oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260730045738732-20260730.xml
Folder:
TAYLORFRANCIS
List Price:
$60.99
Country of Origin:
United States
Pub Discount:
30
Series:
Small Business & Entrepreneurship
As low as:
$57.94
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Building Iconic Brands takes students behind the scenes to reveal how iconic brands are created by creative teams. Drawing on insights from leading branding professionals, this textbook moves beyond showcasing successful brands to provide a practical, step-by-step guide to building them.
