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Breakthrough Branding (How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand)
List Price:
$19.95
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Product Details
Author:
Catherine Kaputa
Format:
Paperback
Pages:
228
Publisher:
John Murray Press (June 16, 2012)
Language:
English
ISBN-13:
9781857885811
ISBN-10:
1857885813
Weight:
12.8oz
Dimensions:
6" x 9" x 0.275"
Case Pack:
36
File:
hbgusa-hbgusa_onix30_P10153430_06012026-20260601-1.xml
Folder:
hbgusa
As low as:
$15.36
List Price:
$19.95
Publisher Identifier:
P-HACH
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Imprint:
John Murray Business
Country of Origin:
United States
Overview
Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.
Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding!
Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.
Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding!
Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
